Best Day to Send Marketing E-Mail
By Andrey Butov
The following is a bit of info from the latest issue of Entrepreneur magazine.
Changing the day of the week when you send out marketing email to your customers can raise recipients’ response.
According to an eROI study of approximately 100 million email messages sent over the early part of this year, the messages received on Tuesday had the highest open rate (26.4%). The second best is Sunday (25.9%), and the worst day (statistically) to send out marketing email is Saturday (24.1%).
These are just stats for an email message being noticed, not clicked.
As far as clicking rates, Monday is the worst day (4.5%), Sunday is the best (6.6%), and Saturday is the second best (6.2%).
The magazine article is quick to point out that these statistics completely disregard your target audience. For example, if your customer base consists of professionals who spend most of their time in the office, consider sending the email on Tuesday instead of Sunday.
