Antair Spam Filter 2.5 Released
By Andrey Butov
On the heels of our 2.0 release of Antair BlackBerry Spam Filter, we are now announcing the release of version 2.5.
Over the past 11 days, we’ve taken every piece of customer feedback following the release of version 2.0 of the product, evaluated the suggestions, and implemented more than 90% of the most asked-for features.
The user interface had a complete facelift, making the product even easier to use than ever before, and several new functional features have been added as well to make the product really shine.
Overall, with this release, we’ve implemented almost every suggestion contributed by our customers since the initial introduction of the product to the market.
To those of you running small software shops like Antair:
You’ve probably read this in several places already, but I’d like to press the point once again — no amount of petty marketing tactics, or tinkering with Google ads, or playing around with discount incentives, will ever increase your steady sale levels as does the constant improvement of your product (preferably based on customer feedback, of course).
Antair’s average daily sale revenue has doubled since the last release of the vastly-improved version of the product, while at the same time, our sales are shifting more and more to those that originate from word-of-mouth recommendations (reducing our advertising costs, and thus increasing our monthly net revenue drastically).
