Andrey Butov

Today, we pulled back the curtain on our next product: Uberdeck.

Uberdeck is a service that allows mobile app developers to send marketing campaigns straight to their mobile apps, letting them reach their mobile app users directly, for cross-selling new apps, providing notifications of upcoming features, etc.

With traditional desktop applications, software vendors have long been able to generate significant revenue by selling new products, or new versions of existing products, to their existing customers. One way this was done was by sending an email marketing campaign, perhaps using a service like Campaign Monitor, to their customer list.

With mobile apps, this avenue of marketing is largely nonexistent, as the app users interact with the mobile app stores almost exclusively, and there is rarely an open channel of communication between the app user and the app maker.

Uberdeck attempts to fill this gap, giving mobile app developers an opportunity to create a more direct way to market to their existing customers.

Uberdeck has been in development for quite some time. We are now entering beta, and are accepting signups for the private beta launch.

More info is available at www.uberdeck.com

Throwing a birthday party for a 1 year old isn’t so much about throwing a party, as it is about finding a delicate balance of variables that will keep one baby, two dogs, and a handful of over-enthusiastic adults happy for a short while.

Mommy made a smash cake for us – Ethan’s favorite color (mine too).

Ethan being all 1 and stuff.

A good time was had by all!

Watch on YouTube

Bootstrapped, episode 6, is now available.

“If a hunted cat, surrounded and hard pressed, turns into a lion, God knows what I, who am a man, may turn into.”

- Sancho Panza, Don Quixote, Book 2, Miguel de Cervantes.

You think that well-balanced, elegant code, that’s put in a frame and hung-on a wall, is inherently beautiful.

You love the very idea of Haskell even if you can’t think of a single practical reason to use it.

You try to stay within 80 columns and you feel bad when you can’t.

You’ve either used vim since you were 11, or expect to keep trying it until you love it.

You’re still pissed off at Fox for canceling Firefly.

You listen to John Carmack speak for 4 hours straight even though you probably can’t grok 5% of what he’s talking about.

You grok what the word “grok” means.

I’d love for you to bring in fresh perspective; we’re always open to new ways of improving our development process.

Details are available here.

Bootstrapped, episode 5, is now available.

Once in a while, I do a fresh once-over of my development setup. The new rig features a 30″ Dell, flanked by 2x 24″ Dells, and a DAS mechanical keyboard, all driven by one Macbook Air, and an old PC box for testing.